QR code for wine producers.
11/08/2025
The first QR code on wine bottles was used by Australian producers, in 2011. The QR code link led to the wine tasting video. This is an interesting process where consumers can enjoy the taste of the product, feel its taste, smell and colors.
How can a QR code help wine producers?
1. Product Information. When choosing wine in a supermarket or liquor store, it is very often difficult to make a choice. The consumer is faced with a wide range of products, many similar bottles and labels. It is necessary to look for information about the brand, the year of production of wine, its origin and taste, recommendations for pairing with food. If you place all the information necessary for the consumer at the link to the QR code, it will be much more convenient and effective.
2. Expansion of sales. Your customers can see your entire assortment on the site and try other flavors and vintage years.
3. Trust. If you add information about the wine production process, show vineyards and their location in a photo or video, this will lead to audience loyalty. You can add information about the intricacies of production, organic or BIO wine. Some French manufacturers make AR labels, when scanning a QR code, the bottle comes to life and in virtual reality mode you can learn about the history of the product.
4. Protection against counterfeiting. Due to the uniqueness of the QR code, it is possible to confirm the originality of the product. If it is a limited collection, you can add the necessary information about the value of the product. A QR code helps to track terroir - a set of natural factors of a particular area. In China, QR codes on wine have become very popular to protect the manufacturer from counterfeiting. The buyer can check the serial number of the product immediately.
5. Marketing. You can also use a dynamic QR code and analyze code scanning statistics, analyze consumer engagement. Wine is an integral part of holidays, romantic dinners. You can invite consumers to share a link to the manufacturer's page on social networks.
6. Taste and music. Not many consumers understand paired wines and products. You can offer a menu with recipes, or collaborate with cheese or chocolate manufacturers. You can offer music that will further reveal the taste of wine.
Our recommendations for manufacturers:
· Makes a QR code with 30% error correction. So on a rounded surface, it will be better read.
· Place the barcode perpendicular to the rounding. So it will be easier to read in supermarkets (example in the photo below).
· Makes the QR code black and white. This way it will not fade over time and will be better read.
· Create a dynamic QR code, so you can know the geography of your customers.
Some manufacturers use a free space next to the QR code to add information about the calorie content of the product, ingredients or consumption temperature.
An interesting concept of QR code labels for wine is an effective marketing tool that will help not only inform customers about the details of wine production, but also make customers loyal and encourage subsequent purchases.
With the help of our service for generating dynamic QR codes Qroot.app you can add all the important information for your consumers:
https://qroot.app/qr-code-generator/text
If you need to adapt the solution to your business, please contact us by email:
