Using QR codes to improve feedback quality

For effective interaction of the company with its customers, marketers use various tools. One of the important ones is feedback. Let's explore how this modern approach revolutionizes the way companies collect feedback and interact with their audience.

Placing a QR code with a link to a web page with feedback is a convenient communication step with the company's audience.

Not all consumers want to spend time giving feedback. Often, clients write negative feedback when they want to resolve issues with returns or refunds. Customers do not often write positive feedback, as they expect quality products or services. When they receive them, they believe it should have been that way all along. This is logical and good. But feedback affects future sales and the first impressions of new customers.

There are many effective ways to encourage consumers to write honest feedback. First of all, if the product or service is good, the customer will voluntarily share their impressions with friends, on social networks, etc. Such a customer is easy to persuade to leave feedback. With others, you can try a discount or bonus program for the next service/purchase, provided they leave feedback.

You can offer the customer time to write feedback, give them time to analyze their impressions. During the week, you can send reminders to write feedback.

On the web page linked by the QR code, we recommend using the following options:

• Date of visiting the establishment, using the service, or purchasing a product
• Address/city, if it's a network of stores.
• Feedback, possibly with the option to add a photo.
• Name of the manager/salesperson/administrator who assisted
• Feedback rating, often displayed with stars
• Video or audio feedback, consider this communication method. Clients value their time and in today's fast-paced world, it's much quicker and more convenient to use audio messages.

Of course, the list of necessary information that a company can collect is individual, depending on the industry and location. The QR code can help attract and retain clients, while analysis and creative solutions are the responsibility of the marketing department.

But most importantly, it is a loyal and honest response to customer feedback and gratitude!